The Indian Entertainment and Media industry Essay

The Indian Entertainment and Media industry - Essay ExampleThe year 2006 has reported to be proved one of the near successful years for the Indian Film Industry as non local audience responded to the industry but also the foreign markets were more(prenominal) responsive to the new movies overly. It was because of this resolve that the industry has been able to witness consolidation through formation of formal companies as well as new firms entering into the market. besides the television channels in the country are getting mushroomed too as more and more niches are being developed to cater the various segments of the market. Apart from that the change magnitude digitalization has allowed Indian T.V. Channels allowed them to deliver customized contents to their audience. Similarly the radio industry has evolved too with more and more FM stations are being started to again cater the various market segments. The in a higher place situation suggests a strong performance and expec tations from the Indian Media industry and its capability to deliver. This work will contract a detailed SWOT analysis as well as PESTL analysis in tell apart to explore further the industry. A good SWOT analysis would outline that the organization aiming to enter into authentic sector should have the capabilities to exploit the strengths of the industry as well as utilize its strengths to overcome its weaknesses also. Similarly Opportunities must be fully utilized to cater to the threats which the industry is facing. 1) Media industry in India is one of the most booming industries in the economy having lifesize customer base. All the segments of the industry including TV, Films and radio have the large customer base to cater to. Any company willing to penetrate into the market will not have to divert their resources in the development of the market as the promptly available market is readily available.